Be a Change maker in Arts and Culture
OU Online Master of Arts in Arts Management
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Program Overview
Why earn your MA-AM degree online from OU?
Master the arts of administration, strategy, fundraising, finance, and marketing to forge a distinguished path in arts management, propelling you to leadership roles across diverse arts and cultural organizations, shaping the future of artistic expression.
Admissions Requirements
Careers
Course Descriptions
Credits – 3
Prerequisite: graduate standing. This class will present an overview and historical perspective of the field of arts entrepreneurship and management. Readings will be supplemented by guest speakers and visits to professional organizations, enhancing the student’s understanding of the diversity of the professional opportunities in arts administration and arts management.
Credits – 3
Prerequisite: Graduate standing, AMGT 5013 or concurrent enrollment, and departmental permission. This course is designed for students who are intent on developing artistic sustainability, entrepreneurial success, and creative/social change. A career in tomorrow’s art industry benefits from a mindset that welcomes change, fast-paced decision-making, and a rock-solid foundation of values, work ethic, and reasoning. This course is delivered through various arts-focused exercises/projects dealing with ideation, action, marketing, pitching, plans and strategy. (F, Sp)
Credits – 3
Prerequisite: Graduate standing, AMGT 5013 or concurrent enrollment, and departmental permission. This course will examine the challenges of audience development and discussion of the role of art in contemporary society. This course will explore the basics of negotiations (distributive and integrative bargaining) before delving into current examples in the arts industry and explores the basics of marketing (planning, implementation, analysis) as well as how these principles relate to social media. (F, Sp)
Credits – 3
Prerequisite: Graduate standing, AMGT 5013 or concurrent enrollment, and departmental permission. This class will examine financial models, accounting, and contractual practices of successful cultural-based organizations. Arts managers are expected to understand how to apply best financial management and budgeting practices to cultural organizations. This course provides an overview of best practices to budgeting for artistic ideas for entrepreneurs and will explore long-range planning implications and budget forecasting models for arts organizations. (F, Sp)
Credits – 3
Prerequisite: Graduate standing, AMGT 5013 or concurrent enrollment, and departmental permission. This course explores approaches to the development of capital for projects, whether for artists or arts organizations, including techniques for facilitation of individual donations, corporate/foundation contributions, and government grants. Students will learn important frameworks and tools for organizing avenues of financial support, including workback and follow-up schedules, drafting appeal letters, managing deadlines, cultivating requests, and writing with key governing values. (F, Sp, Su)
Credits – 3
Prerequisite: Graduate standing, AMGT 5013 or concurrent enrollment, and departmental permission. This course is for students who are intent on developing sustainability and use design-thinking strategies to achieve their goals as entrepreneurial artists or by serving culture-based organizations. The course provides best strategic practices for leaders of arts organizations, encouraging students to determine the importance of planning and decision-making, and will address the importance of strategic thinking, change management, and leadership. (F, Sp)
Credits – 3
Prerequisite: Junior standing and departmental permission. A study of the fundamental operations of commercial, professional non-profit, stock, dinner, and university theatre in the United States. (F)
Credits – 3
Prerequisite: Graduate standing. In-depth study of the philosophy, policies, and practices of museum governance, including such topics as ethics, board development, institutional mission and organization. (F, Sp, Su)
Credits – 1-3
1 to 3 hours. (Slashlisted with AMGT 4030) Prerequisite: Graduate standing, AMGT 5013, and permission of instructor; may be repeated, maximum 6 credits. Students arrange for and work in a focused professional work experience. No student may earn credit for both 4030 and 5030. (Irreg.)
Credits – 3
(Slashlisted with AMGT 4213) Prerequisite: Graduate standing, AMGT 5013, and permission of instructor. This course is based on experiential learning and runs concurrently with an external competitive program for entrepreneurial projects in the professional arts marketplace. Students in this course will have the opportunity to build on the basics of entrepreneurship and management skills acquired within the courses of the Graduate Certificate in Arts Management and Entrepreneurship. No student may earn credit for both 4213 and 5213.
Credits – 3
3 hours. Prerequisite: AMGT 5013 Overview of Arts Management and Entrepreneurship, Graduate standing, and permission of instructor. May be repeated, maximum credit six hours. Practicum on special topic for content not currently offered in regularly scheduled courses. May include library and/or laboratory research and field projects.
